3 CRG Business units:

Each unit works collectively or independently depending on project needs.

We create and empower brands and their people by helping them find their purpose, their voice and their way of communicating to the world in a relevant and sustainable way. Our work is channel agnostic, experiential and Web3 informed.

  • We augment brand & business purpose in 4 stages: Research, Refine, Reframe, Reiterate.

  • We design brand Corporate Identities and internal / external brand collateral

  • We generate purpose manifestos, copywriting, commercials, design, art direction, filmmaking and production.

  1. Brand Purpose Generation

We create and empower brands by helping them find their purpose, their voice and their way of communicating to the world in a relevant and sustainable way. Our work is channel agnostic, consciously informed and Web3 aware.

The CRG 4 Step Process

We Love Ideating & Designing Purposeful:

  • Brand Manifestos

  • Brand Corporate Identities

  • Integrated Creative Strategies

  • Employee Value Propositions & Journeys

  • Content Generation

  • Collateral Design

  • User Experience Design

  • Scripts, Storyboards & Copywriting

  • Design & Art Direction

  • Filmmaking

  • Editing

  • Animation

  • Music Composition

“Your employees are the white blood cells of your organisation. Empower them to make you stronger.”

— Conn Bertish

  • We developed a manifesto, brand purpose and expression after the brand lost it's iconic and remarkable founder.

  • We ideated, designed and developed all the creative content, user journey, IP and online assets for Cancer Dojo and it's award winning mobile support tool.

  • We created a bold brand CI, manifesto and video assets for BioEnergieLand, Berlin's urban farming startup initiative in association with the Humboldt University of Applied Sciences.

  • MIdJourney AI helped us imagine this cognitive reframing campaign for Cancer Dojo patients - Dinosaurs made out of cancer cells, on their way to extinction. #imagineyourcancer

  • Our studio has designed creativity programs for the European Art Directors Clubs in Barcelona, Bucharest, Rome and Berlin. We love empowering creative professionals with new skills and purpose.

  • In collaboration with the iconic Cape Town influencer marketing group Have You Heard we updated the brand CI & powered up the creative studio with some Harder to Kill training sessions.

  • We love using creativity to innovate Cancer Dojo's ideology of transformational creativity to empower patients. Thank you Ryan McMannis @nativeVML for the awesome collaboration.

  • We were proud to partner with the Nelson Mandela Childrens Foundation, HI-TEC, Mark Tomlinson, Si Spreckley and Hoorah to recreate Madiba's favourite sneakers for his charity.

  • We collaborated with JWT Global to transform their old stock books into thousands of first learner reader books for distribution by the Global Literacy Foundation.

  • Together with South Africa's largest Retail brand we developed a purposeful Employee Value Proposition and roll out campaign to its over 150 000 diverse employees.

“We believe the right kind of stories have the power to transform our planet for the better.”

2. CRG

FILMMAKERS

ALL OF US STUDIOS

We create authentic relevant stories, films and content for a growing new audience and generation.

Using our collective of over 2000 filmmakers, editors, animators and ideators around the world, our work promotes culture and diversity

.  

“Authenticity is the dialect of a new generation”

We Ideate, Curate, Shoot & Produce:

  • With over 2000 Filmmakers

  • In 90 countries around the world

  • Films & Content

  • Documentaries

  • Social experiments

  • Philanthropy Collaborations

  • Authentic, Diverse, Global

  • Carbon Neutral

  • Production, Editing,

  • Animation, Sound Design

  • Music Composition

Some Projects

“Becoming harder to kill is a strategy & mindset that can be learned.”

Conn Bertish

3. CRG

Resilience Training

A Resiliency Mindset is a mental phenomenon that the Harvard University psychologist Daniel Gilbert has called the ”The Psychological Immune System.” - a feedback loop between how we think and how we feel. It is this Science of how we humans and brands best manage fear, change and the unknown, that is the core ideology and mission of The Harder to Kill Group and it’s creative resilience training for individuals, teams and groups of up to a 1000 members. We perform talks and training, live, online and hybrid versions that include creative incubators, agility programs and many more.

“Your employees are the

white blood cells of your organisation.

Empower them ongoing.”

All our harder to kill training, keynote talks, workshops and programs are medically supported by our team of doctors & professors of psychology, sport science, mental health and oncology.

“Becoming happier, healthier & harder to kill is an experiential journey of trying new things that challenge your own status quo.”

— Conn Bertish

4. CRG

Mobile Apps

& User Journeys

We are the founders of DOJOLABS, a multiple internationally awarded builder of tools to promote resilience, happiness, productivity and a more positive mental health. We believe engagement, participation and co-creation are the building blocks of authentic transformation. We love working with clients who want to help generate real and sustainable positive change for an anxious world.

We work across multiple media & technology channel and are skilled in AR, Ai & Web3.

Our user journey programs are informed by research, insight and behavioural psychology.

“Without a powerful user journey, there is no transformation.”

— DojoLabs

 “Cancer Dojo gives organised innovation to cancer patients who are looking for a way to take back control of their lives.” 

Prof Jeanette Parks, Head of Groote Schuur Hospital Oncology 

“At last a brilliant App that helps a lay person understand and thoroughly engage with his or her cancer on a creative, self-healing path.”

Dr Tom Sutcliffe, Chairman - Mental Health Review Board, Provincial Government Western Cape
Former Head, Western Cape Government: Health

“A vital step in any cancer journey is to be empowered to face it’s many challenges. Conn’s Harder to Kill journey and application inspires and empowers.”

Dr Garth Davids, Oncologist, GVI Oncology Rondebosch

 “Cancer Dojo is a worthy endeavour to give practical effect of the application of these new (Pyschoneuroimmunology) insights to those affected by this challenging (cancer) condition of whom Conn Bertish is a noteworthy exemplar."

Dr Claudius van Wyk - M. Phil (Applied Ethics), M.Sc (O.B.), D.Sc. (Alt.Med.) - Member Scientific and Medical Network (UK)

Conn’s example in the face of a potentially debilitating cancer provides a message for all of us.  In this App, Conn puts all his experience at your service.”

Professor Tim Noakes – Director of the South African Medical Research Council.

 

Transform yourself, your staff & your business to become more creatively resilient for the crazy exciting, challenging world that awaits.