WE ENABLE THE AGILITY
AND RESILIENCE NEEDED FOR A WORLD CHANGING AT LIGHTING SPEED.

Based on the work and mission of our founder Conn Bertish, The CRG group is a collective of purposeful teams, brands and services built to engender it’s clients with optimism, AI agility and purposeful resilience that is shown to grow productivity and personal wellness.

“With the right purpose, creative strategies and training - all businesses and employees can better adapt to our new and ever changing environment.”

Conn Bertish

How we are empowering Africa’s largest retailer with purpose, agility & staff resiliency.

We have developed an EVP for The Shoprite Groups 161 000 employees to realise their value as agents of positive change and together uplift our nation, every day.

Our Harder To Kill Tools of creative resilience.

  • Our rapidly changing world demands the eagerness to play, learn, grow and follow a purpose larger than yourself.

    Our HTK studios will help you button this down.

  • Your way of working symbiotically with the world needs to be visualised and promoted across multiple platforms, media channels and internal comms. Our teams specialise in CI development and authentic content generation.

  • If your product serves an audience, it needs to promoted and recognised across media channels. We do this like no-one else - using our over 2200 filmmakers around the world - we collaborate, iterated and share on a global, and local, scale.

  • To be sustainably purposeful and productive - organisations and their teams need to be continually inspired, informed and empowered. Our multiple awarded HTK coaching talks, workshops and webinars enable teams to generate their own curiosity for technology, creativity, mental health and personal resilience.

“YOUR PEOPLE NEED NEW SKILLS FOR A NEW WORLD AHEAD.”

  • We developed the creative brand strategy and payoff line for one of South Africa's most successful fintech startups.

  • We assist Beast Philanthropy to expand their mission to empower a new generation of philanthropists through the use of purpose, action, design and merchandise.

  • We developed the brand, strategy, user journey and the multi-award winning creative ideology of Cancer Dojo.

  • We created Pura Soda's brand purpose, payoff line and integrated creative strategy to help enable their Series A $1million investment.

  • We are the One Club's official Creative Resilience Trainers and Harder To Kill Instigators.

  • We partner with DojoLabs to develop tech solutions that empower our purpose of transforming the world for the better.

  • We ideated and developed the All Of Us Studios brand, purpose, business model and global creative expression.

  • We are official partners of Nestle Heath Science in the field of creativity, mental health and resilience.

  • We are currently designing the patient user journey for South Africa's most innovative chronic pain Med-Tech Startup, LUMINA Pain Solutions.

  • We host creative resilience talks, training programs & workshops around the world with clients like Google, The One Club, Merck, Nestle, European Art Directors Club, C2 Montreal & South Africa's Design Indaba, among others.

  • We are proud purpose partners of Africas Largest Retail Group to uplift and express their authentic purpose across 25 brands to enable agility and meaning for over 143 000 employees, while uplifting our nation, every day.

6 CRG Business Units: Each work collectively or independently depending on project needs.

  • We create and empower brands by helping them find their purpose, their voice and their way of communicating to the world in a relevant and sustainable way. Our work is channel agnostic and Web3 informed.

  • We are the cofounders of All Of Us Studios - a community of over 2220 filmmakers around the world who collaborate across borders and boundaries to tell stories of transformation for a new generation eager to change the world for the better.

  • Our range of Harder To Kill Keynote Talks, workshops and incubators have empowered thousands of delegates in 16 different countries to better prepare themselves for an ever changing world.

  • We are proud founders of DojoLabs and Cancer Dojo - mobile apps that empower cancer patients with content shown to build resilience and help enable a more positive cancer outcome.

  • Becoming Happier, Healthier and Harder to Kill is best delivered while surrounded by like-minded people on a shared journey toward a more positive future for us all. Hence we design and run bespoke events, conferences and fireside talks for groups of 15 to 800 people in Cape Town, London, Berlin, Mexico and Vermont in the US.

  • Our head office is proudly situated in Cape Town, surrounded by some of the most beautiful and challenging environments found around the world. We facilitate experiences like swimming with wild ocean creatures, hiking with elephants, helping build informal settlements for the less privileged or learning how to track animals with the Khoi San people. Cape Town is fuelled with experiences that will stretch your mind and body to become more open, agile and connected to our diverse and wonderful world.

Who is Conn

Our founder Conn Bertish is considered one of the top creative thinkers in Africa having spearheaded the use of purposeful creativity to build resilience for thousands of cancer patients, struggling brands and creative professionals around the world. His work merges neuroscience, purpose, creativity and marketing under the banner of ‘Happy People Are Harder to Kill’ - an ideology which not only helped him beat brain cancer, but has garnered numerous global awards while assisting brands like Coca Cola, Google, Airbnb, Nestle, Merck, the Shoprite Group and the One Club to build their creative resilience. Bertish has been labelled a ‘Wunderkind of Creativity’ and a ‘Sensei of Resilience’ by the media. and has recently expanded his services to include CRG brand creation, storytelling and creative resilience training for global brands, start ups and conscious businesses.

Our founder overcame brain cancer using creativity to augment the efficacy of his many invasive medical treatments. This use of Psychoneuroimmunology (the science behind the Placebo effect) is core to all the work that we at the Harder To Kill Group are passionate about growing, sharing and spreading into the world, that needs it in spades.

Conn has expanded his team and harder to kill ideology to now offer more organisations, brands and communities the transformational content, stories, creative ideation, AI training and solutions needed to achieve sustainable resilience and purposeful agility for a world in flux.