We enable people and business with the resiliency needed to thrive forth in a changing world.

Based on the work and mission of our founder Conn Bertish, The CRG group is a collective of purposeful teams, brands and services built to engender it’s clients with optimism, AI agility and purposeful resilience that is shown to grow both productivity and personal wellness.

“With the right purpose, creative strategies and employee training - every business and every human can become harder to kill.”

Conn Bertish

We uplifted Africa’s largest retail brand with purpose, agility & staff resiliency.

“Conn transformed our Brand Purpose EVP into something truly powerful—not just words, but a movement that resonated with every one of our 160,000 employees. His ability to align personal resilience with brand mission has driven engagement, productivity, and a renewed sense of purpose across our teams.”

Mike Middleton, Marketing Director, The Shoprite Group.

  • We developed the creative brand strategy and payoff line for one of South Africa's most successful fintech startups.

  • We assist Beast Philanthropy to expand their mission to empower a new generation of philanthropists through the use of purpose, action, design and merchandise.

  • We developed the brand, strategy, user journey and the multi-award winning creative ideology of Cancer Dojo.

  • We created Pura Soda's brand purpose, payoff line and integrated creative strategy to help enable their Series A $1million investment.

  • We are the One Club's official Creative Resilience Trainers and Harder To Kill Instigators.

  • We partner with DojoLabs to develop tech solutions that empower our purpose of transforming the world for the better.

  • We ideated and developed the All Of Us Studios brand, purpose, business model and global creative expression.

  • We are official partners of Nestle Heath Science in the field of creativity, mental health and resilience.

  • We are currently designing the patient user journey for South Africa's most innovative chronic pain Med-Tech Startup, LUMINA Pain Solutions.

  • We host creative resilience talks, training programs & workshops around the world with clients like Google, The One Club, Merck, Nestle, European Art Directors Club, C2 Montreal & South Africa's Design Indaba, among others.

  • We are proud purpose partners of Africas Largest Retail Group to uplift and express their authentic purpose across 25 brands to enable agility and meaning for over 143 000 employees, while uplifting our nation, every day.

4 CRG Business Units: Each work collectively or independently depending on project needs.

  • We create and empower brands by helping them find their purpose, their voice and their way of communicating to the world in a relevant and sustainable way. Our work is channel agnostic and Web3 informed.

  • We are the cofounders of All Of Us Studios - a community of over 2220 filmmakers around the world who collaborate across borders and boundaries to tell stories of transformation for a new generation eager to change the world for the better.

  • Our range of Harder To Kill Keynote Talks, workshops and incubators have empowered thousands of delegates in 16 different countries to better prepare themselves for an ever changing world.

  • We build impactful User Journeys that harness engagement through meaningful purposes and integrated beneficial content.

Who is Conn

Our founder Conn Bertish is considered one of the top creative thinkers in Africa having spearheaded the use of purposeful creativity to build resilience for thousands of cancer patients, struggling brands and creative professionals around the world. His work merges neuroscience, purpose, creativity and marketing under the banner of ‘Happy People Are Harder to Kill’ - an ideology which not only helped him beat brain cancer, but has garnered numerous global awards while assisting brands like Coca Cola, Google, Airbnb, Nestle, Merck, the Shoprite Group and the One Club to build their creative resilience. Bertish has been labelled a ‘Wunderkind of Creativity’ and a ‘Sensei of Resilience’ by the media. and has recently expanded his services to include CRG brand creation, storytelling and creative resilience training for global brands, start ups and conscious businesses.

Our founder overcame brain cancer using creativity to augment the efficacy of his many invasive medical treatments. This use of Psychoneuroimmunology (the science behind the Placebo effect) is core to all the work that we at the Harder To Kill Group are passionate about growing, sharing and spreading into the world, that needs it in spades.

Conn has expanded his team and harder to kill ideology to now offer more organisations, brands and communities the transformational content, stories, creative ideation, AI training and solutions needed to achieve sustainable resilience and purposeful agility for a world in flux.